From Shut Down to Sales, How Twin Peaks Used Restaurant Tech to Get Back Up and Running

Aug 7, 2020

LEWISVILLE, Texas, Aug. 11, 2020 /PRNewswire/ -- Sports-themed restaurant Twin Peaks is changing the way they do business amidst COVID-19. In March 2020, all 78 of their U.S. locations had temporarily closed to adhere to individual state social distancing guidelines. To reopen, the franchise corporate office enlisted the services of restaurant tech company OneDine to quickly implement online and curbside ordering, and a multi-use QR ordering component.

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OneDine mobile-optimized experience begins for guests at home, at work, or on the go with Online Order Ahead, and continues on-premises with mobile menu-browsing, ordering, and PurePay™ contactless payment solutions.

Twin Peaks has grown To Go sales by 5% since reopening post COVID-19 due to new restaurant technology

The reopening of their restaurants meant investing in completely new technology and establishing a new customer journey to keep their team members and guests as safe as possible. From a reduction in physical contact points and an increase in new off-premise food offerings, such as Fantasy Football carry out and delivery packages, customers have more options than ever to continue the Twin Peaks experience, even at home.

Prior to COVID-19 the only option for Twin Peaks customers to order food for takeout was from the bar area inside the restaurant. Now, in at least 24 locations with others coming soon, customers have additional contactless options, including:

  • Park - Order - Pay
  • Online Order Ahead
  • Contactless payment options, including: Text-to-Pay and Scan-to-Pay

Their new Park - Order - Pay curbside pickup and Online Order Ahead programs have been instrumental in establishing the brand's off-premise program. Set up in about 24 hours, Twin Peaks has turned their parking spaces into easy-to-use, touch free takeout zones.

Twin Peaks' technology platform of choice quickly integrated with their existing POS system and is EMV and PCI compliant, eliminating 100% of fraudulent chargebacks. Their hardware investment was minimal (or in some cases, not needed), and no guest app is required.

"Doing what's best for our customers and our team members has always been our top priority. When we were planning how to reopen to our guests, we wanted to reinforce our commitment to cleanliness and change the dining experience at Twin Peaks to focus on safety, quality, and guest engagement," said Joe Hummel, CEO, Twin Peaks.

About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 78 locations in 24 states. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business served by friendly and attractive Twin Peaks Girls surrounded by scenic views and the latest in high-definition TVs. Folds of Honor – a nonprofit organization that provides educational scholarships to spouses and children of America's fallen and disabled service members – is the national charity of Twin Peaks. For more information, visit twinpeaksrestaurant.com. To inquire about franchising opportunities, visit TwinPeaksFranchise.com or call 972.941.3160.

About OneDine
OneDine® is the leader in contactless ordering, payment, and mobile menu solutions. For restaurants operating with today's heightened expectations the platform optimizes labor, eliminates fraudulent credit card chargebacks, enables guest-side ordering and payment with no app required, features tableside EMV and PCI Compliance with P2P encryption, and enhances merchant marketing efforts. It syncs with existing restaurant POS systems and allows restaurant leadership to survey customers and gain data and real-time insights on operational improvement, menu modification and more. OneDine is proudly developed in Plano, Texas by innovators with decades of experience in the hospitality industry. (www.onedine.com)

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The company behind Skittles might be to blame for your big vet bills

Oct 11, 2026

The company behind Skittles might be to blame for your big vet bills

Nova, a 6-month-old Australian shepherd, gets vaccinated at the Community Animal Medicine Project, a low-cost veterinary clinic in Northridge, Los Angeles, on July 7, 2026. | Hans Gutknecht/MediaNews Group/The Los Angeles Daily News via Getty Images Whenever I have dinner with friends, the conversation always ends up on one of three topics: how hard dating is, the hunt for affordable housing, or an update on everyone’s pets. The last on that list includes cute photos and veterinarian updates. I love hearing about my friends’ cats and dogs. But I also have to admit that I just don’t get it. I don’t have a pet. I never have. (We won’t discuss the ill-fated caterpillar in elementary school.) I’m in the minority: Over half of American households have pets. Which means that over half of American households have also seen the cost of pet care go up in recent years.   Helaine Olen is the proud pet parent of a Havanese poodle mix named Barney Rubble. She’s also the managing editor at the American Economic Liberties Project, an antitrust organization, and she says people often aren’t prepared for how expensive it can get.  Some of it is inflation, Olen says, but veterinary care is a major factor. “The same medical advances that have kept us alive longer and we consider miracles — whether it’s cancer drugs or stem cell therapies or various pharmaceuticals — the same is true for your cats and dogs,” Olen says. Decades ago, a cat having an MRI was unheard of; now, it’s common. But it’s not just expanded access and improved technology that’s driving prices up. Olen says that who’s behind that healthcare is a factor. “Big corporations and private equity have seen all of this, know that people say they will do anything for their pets, know that they think of their pets as children, and they have rushed into the sector,” she told Vox. So how did private equity get involved in the lives of our pets? And what happens when the prices keep climbing? We discuss that and more on the latest episode of Explain It to Me, Vox’s weekly call-in podcast.  Below is an excerpt of my conversation with Olen, edited for length and clarity. You can listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’d like to submit a question, send an email to [email protected] or call 1-800-618-8545. What kind of costs are we talking about? When your pet is young, you’re probably spending several hundred dollars a year for various vaccines, spay and neuter, annual checkups. But the real costs start coming in as they get older and they need maintenance.  For tooth cleaning, pets need to be put under anesthesia. You’ll spend a minimum of $1,000. That will be even higher if a pet’s tooth has to be removed.  I’ve spoken to people whose pets have back legs that have collapsed or disc herniations. You can easily be out over $10,000 on a surgery. You can easily spend four figures on a 24-hour overnight. I spoke to somebody who was quoted $3,500 a night for just an observational overnight. You mentioned that some of this comes down to who owns pet clinics and how that’s changing. Who owns them now? Traditionally, it was an independent practice. But in the past 10 to 15 years, big corporations and private equity have moved into the space. The largest owner of vets in the United States right now is a group called Mars. And if Mars sounds familiar to you, that’s Mars as in Skittles.  They own around 2,500 vets under the names of VCA, Banfield, and Blue Pearl. I’d say somewhere between a third and 50 percent of vet clinics are owned by corporations. It was 10 percent or less than 10 percent a little over a decade ago. What caused this spike and why is a candy company behind it? As people realize how much can be done to help their pets, the corporations and private equity basically saw what one analyst described as low risk, high reward. I’ve spoken to employees of some of the larger chains who have told me that prices went up routinely every six months or every nine months or once a year.  In Britain, there was a recent government investigation into all of this by the Competition and Markets Authority, their equivalent of the Federal Trade Commission. They determined that private equity and corporate ownership is responsible for a billion pounds spent on pets over a five-year period that otherwise wouldn’t have been spent, and that people were paying about 16 percent more at vets owned by large corporate outfits versus independent vets. How are people paying for this if it’s so expensive? I live in Los Angeles, and I wrote a piece for New York magazine a few months ago about all the people here who are now driving their pets down to Tijuana because it is so much less expensive down there.  Pet insurance is a very mixed bag. It is extremely expensive in many cases. It goes up at very high rates. My own pet insurance increased by 30 percent from last year to this year. And by the way, my dog Barney Rubble is 2 and a half years old. Wow. He’s still so young. He has had no issues that I am aware of that would account for a 30 percent increase.  The other thing with pet insurance, unlike human health insurance, is there is no preexisting [conditions] clause. I have lost count of the number of people I’ve interviewed over the years who discovered too late that their pet health insurer deemed something a preexisting condition. What do people do when they get to the point where this costs too much?  In some cases, they run up debt. Buy now, pay later services are increasingly moving into the veterinary area as well. In other cases, they surrender the animal. If you talk to people at shelters, they will say that they believe that part of the uptick they’ve gotten in surrendered animals has to do with the increase in costs of veterinary care. I imagine that just feels like such an impossible choice, like choosing between this money you don’t have and the quality of life for something that you love. The emotions are huge. This is in part why private equity and corporations have moved in: They know people are going to feel very emotional about their pets and that they’re going to want to do anything they can to keep them alive or keep them healthy or keep them pain-free, and that they will pay almost any price.  When my last dog was diagnosed with heart disease, I was determined to keep her going for a couple of years. I had her on one medication that cost $300 a month. I was like, “I can’t lose my Katie.” The tragic thing about pets is they are both better than us — in my opinion — and they live shorter lives. You are going to lose your pet eventually. It’s just the most heartbreaking thing in the world.

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