Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

More News From The Daily Feeder

Pakistan's Imran Khan sworn in as prime minister

Aug 18, 2018

ISLAMABAD — Pakistan's cricket star-turned-politician Imran Khan was sworn in as prime minister on Saturday despite protests by opposition parties, which accuse the security services of intervening on his behalf in last month's elections. Khan' s Tehreek-e-Insaf party won the most seats in the July 25 national elections but fell short of an outright majority. It allied with independents to form a coalition, and Khan was elected by the National Assembly on Friday. Khan had campaigned on promises to combat Pakistan's endemic corruption and break powerful landowners' monopoly on political power. Opposition parties have held regular protests since last month's...

Q&A: The hajj pilgrimage and its significance in Islam

Aug 18, 2018

Around 1.6 million Muslims from around the world are beginning the five-day hajj pilgrimage on Sunday. They will circle Islam's most sacred site, the cube-shaped Kaaba in the Saudi Arabian city of Mecca, and take part in a series of rituals intended to bring about greater humility and unity among Muslims. Here's a look at the pilgrimage and what it means for Muslims: ___ WHAT IS THE PURPOSE OF THE HAJJ? The hajj is one of the five pillars of Islam, and all able-bodied Muslims are required to perform it once in their lifetime. The hajj is seen as a...

Saudi Arabia prepares for the annual Muslim hajj pilgrimage

Aug 18, 2018

MECCA, Saudi Arabia — Saudi Arabia is preparing to host the annual hajj pilgrimage beginning Sunday, as over 1.6 million Muslim faithful from abroad have arrived in the ultraconservative kingdom. The pilgrimage represents one of the five pillars of Islam and is required of all able-bodied Muslims once in their life. In recent weeks, the faithful have arrived in Mecca from across the world, all chanting "Labayk Allahuma Labayk," or "Here I am, God, answering your call. Here I am." The hajj offers pilgrims an opportunity to feel closer to God amid the Muslim world's many challenges, including the threat...

Taliban say no peace with 'occupation,' want US talks

Aug 18, 2018

KABUL, Afghanistan — The leader of the Taliban says there will be no peace in Afghanistan as long as the foreign "occupation" continues, reiterating the group's position that the 17-year war can only be brought to an end through direct talks with the United States. In a message released Saturday in honor of the Eid al-Adha holiday, Maulvi Haibatullah Akhunzadah says the group remains committed to "Islamic goals," the sovereignty of Afghanistan and ending the war. The Taliban have had a major resurgence in recent years, seizing districts across the country and regularly carrying out large-scale attacks. From 1996 until...

Manafort judge says he fears for jurors' safety

Aug 18, 2018

ALEXANDRIA, Va. — The judge in Paul Manafort's financial fraud trial saiys he has received threats and he fears for the "peace and safety" of the jurors deciding the fate of the former Trump campaign chairman. U.S. District Judge T.S. Ellis III revealed his concerns Friday when explaining why he doesn't intend to make jurors' names public at the end of the trial. Jury lists are presumed to be public unless a judge articulates a reason for keeping them secret. "I've received criticism and threats," Ellis said. "I imagine they would, too." The judge said he is currently under the...

About Us

The Daily Feeder, keep your life updated with the world’s most important political, business, and cultural news 24/7 like no any other news network can.

Contact us: sales[at]thedailyfeeder.com

Subscribe Now!